Copywriting

I’ve worked as a copywriter for many publishers including for Abrams Books, the first company in the United States to specialize in publishing art and illustrated books. I wrote the copy for their annual catalog of newly released titles, as I did for Michigan State University Press, scholarly publishing arm of Michigan State University.

Prior to that I worked for Party City Inc., the largest retailer of party goods in the United States and Canada. There I wrote birthday party guides, including ideas for invitations, decorations, and party favors featuring Party City products.

Most recently I worked for Varick North, supplier of marketing services for early-stage startups, writing SEO-friendly copy and content.

Abrams Books

I wrote sales copy for Abrams Books Spring and Fall catalogs including crafting author bios and integrating marketing selling points into main copy.

Michigan State University Press

I wrote compelling, descriptive catalog copy for the Spring and Fall 2011 releases of a mid-size academic press, careful to express specialty and niche interest as well as broader commercial appeal of each book. Titles included Michigan Notable Book Award and Midwest Book Award winner.

Spring-2011-Catalog.pdf-and-Michigan-State---Fall-2011-Catalog.pdf.png

Party City

I wrote custom content for Party Guides, mindful of the assigned children’s party theme; Party City content positioning; editorial voice; as well as brand personality and architecture. Featured examples: Cars and Star Wars birthday party guides.

Varick North

With Varick North, I composed informative, SEO-friendly content for early-stage startups looking to boost organic traffic without the initial outlay for a full marketing department.